While I anticipate making use of the front end of this site at some point, for now it's just a placeholder. The real action takes place behind the scenes, and for now I am not planning on opening up the shortener service to others.
Your own URL Shortener
If you want your own URL Shortener like my new http://seoaud.it check out Yourls
. You can make it private or public, you can pick custom keyword URLs, it comes with its own API, and shows click-through stats, including total, country break-down, and much more.
I'm not a programmer by trade, but have a little experience dabbling in programming. If I figured out how to set this up, you may be able to also, and having your own URL Shortener is both great for branding and wise given how public shorteners are not guaranteed to be around down the road.